Design & Layout Tips
Brochures
- Hire a designer
- Stay on brand to make sure people know it’s you
- Choose the size based on your needs — rack card size for display areas, letter size tri-fold fits in standard #10 business envelope
- Use high resolution imagery
- Content should produce a response: call, go to website, visit your place of business
Envelopes
- Keep artwork at least 1/8” away from top and left edges
- Check USPS guidelines if you want to use areas outside the usual return address area
- Often the 1st impression, consider adding a little extra
Business Cards
- Leave some white space—people write on them
- Ideal for design splash —it’s people’s first impression of you
- Special and unique card stock is available, ask us
Booklets
- Hire a designer
- Use high resolution imagery
- Include chapter title pages so people who are flipping through the booklet for quicker access
- Include a table of contents
- Use the pages to tell a story, paint a picture
Post Cards
- Size matters — larger cards grabs attention, traditional size is cheapest to mail
- Make the message clear, concise
- Stay on brand to make sure people know it’s you